Meet the Principal

Wendy E. Clements, CPA

Building Financial Integrity from the Ground Up.

I founded Firm Foundations CPA LLC because I saw too many startups and small businesses struggling with messy books and a lack of clear financial direction. My goal is to give you the high-level financial clarity you need to grow with confidence.

My background is rooted in years of leadership as a Controller and Accounting Analyst. Today, I use that experience to help you lead your business with confidence. Whether I am working with you to set up your new company correctly or I dive in to clean up and reconstruct your historical records, I’m here to make sure your numbers finally make sense.

The Professional Framework

  • Certified Public Accountant (CPA): A licensed professional with decades of experience managing financial strategy and oversight.

  • QuickBooks Online Certified ProAdvisor: I specialize in fixing messy QuickBooks files and setting up new systems the right way.

  • Controller-Level Expertise: I bring the "big picture" financial leadership you need to manage your growth.

  • Education: B.A. in Accounting.

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A Foundation Built on Experience

I bring the perspective of a seasoned Controller to every small business I serve. My background includes leading financial operations and system migrations for complex organizations—experience I now use to help business owners move from financial confusion to structural integrity.

I believe that a professional ledger requires intentional structure. I focus on merging redundant categories and ensuring every transaction is correctly classified. For new entities, I implement a 4-digit numbering standard to turn your Profit & Loss statement into a strategic, scannable tool.

Once a foundation is established, I utilize Locked-Period Integrity. By locking the books for completed periods, I protect your financial history from accidental changes. Whether your past records are clean or require forensic correction, I provide the clear data you and your tax professional need to move forward with confidence.

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